The creatives at Fancy Pants were tasked to make a promotional piece utilizing our WebGL capabilities for Valentine's day. We came up with a faux dating site, Fancy Match. We utilize webGL to create a 3D interactive portrait of the steamy singles, allowing users to view their match from every angle. The entire concept through to final product was completed within 14 days, by a very dedicated team.
My roles & responsibilities included: - Developing the initial concept - Art directing overseas teams in design and development stages - Grass-roots style PR to promote our final product
As part of the FIT me! Matte + Poreless product launch, Maybelline asked Fancy Pants Group to create a fully responsive online tool that would recommend the proper FIT me! foundation to the user. After answering 5 questions about her skin texture and tone, she is recommended the perfect liquid foundation for her. After its initial launch in the U.S. in March 2015, this tool has been modified for use in Canada, Australia and New Zealand.
My roles & responsibilities included: - Help with configuring the logic behind the tool - Art Direction for a photoshoot of real women at L'oréal offices - Fully responsive design Creative Direction:Pawel Sokalski User Experience:Christina Brooks
Team Detroit asked Fancy Pants Group to come up with an immersive home page take over unit specifically for AutoTrader.com.
My roles & responsibilities included:Concept and Design
American Express Travel
American Express Travel offers special hotel, flight rates and travel perks such as location specialists to help plan your trip. AMEX Travel has a unique branding style; they are especially strict about utilizing specific imagery. As the lead designer on this division, below are examples of weekly emails and flash banner ads with the latest offers.
My roles & responsibilities included: - Concept & Design - Making sure all emails and banner ads felt like they belonged in the same family but were still showing off something different
MAYBELLINE NY - 2013 Product Launch
For Maybelline’s 2013 product launch event, the theme was New York City. The event space was transformed into a New York block with temporary mini shops to showcase each product (e.g. tattoo parlor for their “color tattoo” eyeshadow line).
Here Dr. Naomi Hearte talks about working with myself and Kimberly Tran on this project, and her new found discovery of the power of design.
Style Rat is a street style video blog based in New York City. Through the interviewies style, the audience learns a little bit about their personality. For their one year anniversary, Style Rat requested a brand face lift which included a refreshed logo and website, business cards, and title cards for video.
Concept & Design Olivia Obin & Kimberly Tran
AARON BOLDT PHOTOGRAPHY
Aaron Boldt is a NYC-based artist specializing in photography. Aaron’s work is direct, unforgiving, and consciously contrived, it dances on the line between commercial and fine art photography. Aaron asked for a logo and portfolio website.
Concept & Design Olivia Obin and Kimberly Tran
Inspired by community, the sun, and the book of Gita, this branding project was done for a new social media site that would become the go-to site for volunteers, non-profits. and philanthropists alike.