Shimmerwood
Adding personality to a CBD seltzer ecomm experience
Role
Sr. Designer, Creative Director
Duration
6 months
Brand development, UX design for Shopify, web design, art direction, QA, project management
Responsibilities
Web design in Figma
Studio photography
Website copy
Build Your Box custom tool
Color palette
Deliverables
Shimmerwood’s website had a confusing user experience with a Shopify site and separate third-party blog with different navigation, affecting site conversion and engagement. Additionally, the growing brand needed direction on key brand elements such as color, photography and mission to help lead the internal team and showcase Shimmerwood’s unique qualities in a saturated, fast-paced market.
TEAM
AGENCY: Posture Media
COPYWRITING: Claudia Mayer
PHOTOGRAPHY: Kate Owen
As part of the website build, we directed and produced a one-day shoot to show off the personality of the brand and fill the new site with fresh imagery.
