A brand’s identity is an expression of its mission. I take your company’s mission, values and voice to develop a kit of parts that, when used together, creates an instantly recognizable brand. Working closely with co-founders, CEOs, marketing directors and product experts, we make design decisions led fundamentally by brand vision.

What makes your company and product truly unique? My discovery process starts with finding the passion and uncovering the core values. I collaborate with key stakeholders and copywriters to finesse and finalize your mission, pillars and high-level brand personality. From here, we have a strong foundation to build an ever-expanding brand.

I design and refine ecomm sites for beauty, CPG, toys, and food and beverage products to increase conversion and decrease page bounce rates. I create engaging content for ecommerce retailers such as Amazon, Chewy, Instacart, Target and Walmart. I’ve worked with numerous product-based ecommerce platforms, but I have a particular expertise with Shopify.

As a Dancer, my passion for experience design stems from the relationship of body and environment. My exploration of this relationship has led to experimentations in VR, AR, VJ sets, set design and curating and producing in-person, live events.

As an independent filmmaker I've been concepting, directing and producing music videos, surrealist short films and concept videos for XR ideas. For my clients, I’ve concepted, produced and directed photo and video shoots from high-fidelity product and model shoots to unfussy, lifestyle social content.

Conceptual thinking is second nature to me and the reason why I became a designer in the first place. The emotional pull that comes from a strong idea is the needle that moves the world forward. Creative executions that lead with a clear concept make your company stick with consumers who are proud to buy your product.