Speks
Building a Shopify site as simple and playful as the product
Role
Art Director, Sr. Digital Designer
Duration
6 months
UX design, UI design, art direction, brand development
Responsibilities
Website design files
Developer coordination and file handoff
Photoshoot art direction mood boards, shot list, prop list and schedule
Deliverables
Speks is a desk toy company with the goal of showing every grown-up that adulthood doesn't have to be boring. After finding fantastic success with its first product on Amazon and in retail stores across the U.S., it expanded its offerings and needed a new website to accommodate this growth. In the role of Senior Digital Designer, I redesigned the site from the ground up with the aim of improving conversion rates. As the Art Director for all photography, animated content and visual design, I created a fresh but familiar look by pushing key elements while keeping the brand recognizable and within existing guidelines. Utilizing new photography and style, I also developed online ads with the marketing director to support the launch of the site.
Web Design
Homepage
Product Detail Page
Art Direction
As part of the website build, we directed and produced a mix of photography and short videos to express the personality of the brand and show how the products work.
