L’oréal La Palette Nudes
Effortless ways to explore and try on eyeshadow palettes online
Role
Digital Designer
Duration
4 months
Responsibilities
User Interface Designs for every screen
Animation direction for the development team
File organization + handoff to development team
Light QA + testing for launch
Digital design, concept ideation
Deliverables
L'oréal requested an interactive tool for a module on the La Palette brand page. The end goal was to encourage user exploration of Nude and Nude Intense palettes, while inspiring purchase and discovery of the other content offerings on the brand page. We created a fully responsive module centered on creativity that allows the user to act as their own professional makeup artist and design customized eyeshadow looks from the shades in both palettes. A full campaign of standard and unique banner ads driving to the tool and online content were designed in tandem.
TEAM
CREATIVE DIRECTION: Pawel Sokalski
UX DESIGN: Christina Brooks