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getSPEKS.COM

Speks is a desk toy company with the goal of showing every grown-up that adulthood doesn't have to be boring. After finding fantastic success with its first product on Amazon and in retail stores across the U.S, it expanded its offerings and needed a new website to accommodate this growth. In the role of Senior Digital Designer, I redesigned the site from the ground up with the aim of improving conversion rates. As the Art Director for all photography, animated content and visual design, I created a fresh but familiar look by pushing key elements while keeping the brand recognizable and within existing guidelines. Utilizing new photography and style, I also developed online ads with the marketing director to support the launch of the site.

ROLES AND RESPONSIBILITIES 

  • Designed and produced full website redesign
  • Pushed and refined existing brand elements
  • Collaborated closely with founder and director of marketing
  • Designed user experience and visuals for fully responsive e-commerce Shopify site
  • Hired and managed independent developer, copywriter, photographer, video editor and retouchers
  • Art Direction and production for all content
  • Art Direction and design for targeted Facebook and Instagram ads

Visit live site

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  ABOVE: Facebook messenger slideshow ad utilizing new product photography and carrying over collage style established on the website

ABOVE: Facebook messenger slideshow ad utilizing new product photography and carrying over collage style established on the website

  ABOVE: Instagram slideshow ad utilizing new product and styled photography

ABOVE: Instagram slideshow ad utilizing new product and styled photography

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