L'oréal La Palette Nudes
L'oréal requested an interactive tool for a module on the La Palette brand page. The end goal was to encourage user exploration of Nude and Nude Intense palettes, while inspiring purchase and discovery of the other content offerings on the brand page. We created a fully responsive module centered on creativity that allows the user to act as their own professional makeup artist and design customized eye shadow looks from the shades in both palettes. A full campaign of standard and unique banner ads driving to the tool and online content were designed in tandem.
Roles and responsibilities
- Design of fully responsive tool
- Collaboration with UX and developers to determine unit functionality and limitations
- Close work with developers to provide detailed and organized assets of all eyeshadow colors, in all shapes, edited for all skin tones
- Art Direction for 4 different sets of online ads across multiple platforms including rich media and HTML