The creatives at Fancy Pants Group were tasked to make a promotional piece utilizing our WebGL capabilities for Valentine's Day. We came up with a faux dating site, Fancy Match. We utilized webGL to create a 3D interactive portrait of the "steamy singles," allowing users to view their match from every angle. The entire concept through to final product was completed within 14 days, by a very dedicated team.
Roles and responsibilities
- Developing the initial concept
- Art directing overseas teams in design and development stages
- Grassroots-style PR to promote final product
Concept & Creative Development
Olivia Obin & Christina Brooks
FWA Mobile Site of the Day, March 2015
Each day the NY team would review the designs from our overseas team and I would send back detailed art direction. Ultimately the design phase was completed within 5 days to ensure we would complete the experience in time for Valentine’s Day.
Through our social media promotion efforts, Fancy Match got featured on The New York Egotist and Agency Spy's Odds and Ends post. The campaign was also award FWA Mobile Site of the Day on March 10, 2015.