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Product detail page
 

American Express platinum Dining

When the premium American Express Platinum Card first debuted, it was the only one of its kind. In more recent years the product has faced more and more competition, creating a need for American Express to show how truly special it is. This site specifically focuses on the award-winning dining and chef partners, highlighting the concierge feature and exclusive Platinum Card Members–only events. 

Roles and Responsibilities

  • UX direction and collaboration
  • Digital art direction and design
  • Client presentations
 
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american express affiliate paGes

American Express garners hundreds of thousands of new Card Members via affiliate pages. When they approached myself and the team at space150 the pages that were live at the time were copied from old email designs and not responsive, so key information was often difficult to read and understand. The goal of this project was to create a fully responsive template that could be used for any product.

Roles and Responsibilities

  • User expereince design
  • Visual design adhering to strict brand guidelines and legal for multiple Card products
  • Communication and collaboration with developers to ensure responsive design functionality
 
 
ABOVE: Utilizing the template across four distinct Cards

ABOVE: Utilizing the template across four distinct Cards


Wireframes

ABOVE: Product detail page, desktop
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